How We Became Accidental Influencers

When I started @TheHarrogateFam on Instagram in October 2020 I didn’t even know what an influencer was!

Fast forward 18 months and we regularly receive e-mails from businesses asking for mentions/posts/visits…who knew this was even a thing?!

I started the account on Instagram because I was sick of all the adverts and memes on Facebook but still wanted a social platform to share my pictures and stories of what we’d been up to.

It was in the middle of the pandemic and lockdown 2.0 at the time, and a lot of local businesses were badly affected so we also started posting about local products/services we personally used, to help in any way that we could. I love to support local businesses anyway but at that time it was even more necessary in order to support the local families and economy.

Since then we have collaborated with over 50 brands/businesses to help promote their products far and wide. But hindsight is a wonderful thing and at first we were so excited about being gifted items/experiences we accepted anything, whereas now we are purely focussed on businesses we truly believe in and that our followers would love to see. Being one of ‘those’ accounts where every post is an #Ad is not for us or our followers for that matter.

We’ve got some exciting collabs coming up so keep your eyes peeled! Everything from the circus to food and drink festivals.

If you are a local business and want to chat about how we can help you please feel free to get in touch, it’s not something we charge for as its purely a hobby and we just love to shout about our local indies.

Claire xx